Keyword research is one of the most important and essential steps in optimizing a website's presence in search engine result pages. It enables search engine marketers to identify which terms and phrases people are using to search for websites, products, and services. Therefore, there is a need for keyword research tools that enable marketers to identify potential opportunities in the search query landscape. With so many different tools available, it can be difficult to know which keyword research tool to use. In this article, we will cover some of the most popular keyword research tools available on the market today.
Google Keyword Planner is a free tool offered by Google that enables search engine marketers to plan campaigns using real data from Google search queries. The Keyword Planner shows estimated impressions and clicks for your keywords and allows you to refine your selections by country, device, language and more. Google also offers Adwords Keyword Trends which give you visual insights into various trends relevant to organic or paid searches related to one or several chosen words or phrases.
Moz Pro is an all-in-one SEO platform that also offers powerful keyword research tools such as Keyword Explorer which helps you uncover potentially valuable topics and execute effective SERP optimization strategies. Moz Pro also provides keyword difficulty scores based on backlinks so you can determine exactly how difficult it may be to rank for any given term within the SERPs organically.
Ahrefs Keywords Explorer allows you to run detailed searches at scale on Ahref's massive index of live webpages containing trillions of keywords across different geographies and languages worldwide. Ahrefs ranking metrics such as Domain Rating (DR) & URL Rating (UR) allow users to quickly determine where their ideal keywords should fit within a competitive market so that they can create impactful listing pages for maximum efficiency and reachability in organic rankings (SERPs).
Übersuggest is another popular keyword research tool with helpful features such as autocomplete suggestions from a huge database of over 60 sources, along with estimated monthly volume data from various countries around the world, making it great tool for international SEO campaigns. It also includes several additional elements like its "Trending Topics" tab — meant for understanding which topics are being widely discussed about — making it an incredibly valuable aid for content marketing campaigns too.
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